Well Brad the blogger behind the blog, Triaging My Way to Financial Success, is offering a detailed analysis of certain companines on his website. I was given a copy of one on Coke to do a review on. To give you an idea of what the document looks like here is a part copy of the full analysis and here is a list of the other reports available.
Now generally speaking I think most stock analysis available on the web is garbage. It’s always too short and too little detail to help anyone make a decent decision (of course there are some exceptions). So out of curiosity to see a more full blown analysis I agreed to do this review. I have to admit I was somewhat surprised on the amount of detail research Brad did to come up with the report. The full report is 14 pages long and has a very in depth discussion of Coke’s business model, their management and a valuation (including a spreadsheet of past performance data).
Despite being cynical, at the start, I had to admit I was impressed on the depth of the discussion and the obvious amount of research which went into the report. Brad worked hard to come up with a good analysis of the stock and even provided some good comparison to Pepsi.
Now Brad isn’t doing this for his health, but rather he is trying to sell these detailed analysis for $19 per report or $125 for a full year subscription (or eight reports a year). I can respect a blogger that tries to take his passion and turn it into a product. After all I’m at page 33 of my book manuscript.
Yet the question is would I personally buy these reports. The answer is no. First off I’m not currently interested in most the companies he has previous researched at this time. Second I feel the price is a bit on the high side. Now discussing this with Brad his logic was the cost should be equal to the cost of one trade to buy the stock, which seems logical but I disagree. For $20 I can often get an entire paperback book on a subject, so why would pay that for just one 14 page report and a spreadsheet? Now the report is good with a lot of great detail, but I still would find it hard to buy it myself at that price.
So have any of you ever bought analysis research before? What did you buy and what did you think of it?